Thursday 7 April 2016

The Imitation Fame




Replacing 'R' from Dior is quiet thoughtful though.

Everyday you would come across young guys wearing puma jackets (do not forget the size of their logo). The gold LV-and-flowers monogram against a brown bag and Cartier's watch is famous in a local markets of India. Reports says, the size of the fake luxury products market in India is Rs 2,500-3,000 crore. That is 5-6 per cent of the overall luxury products market in the country, which is worth Rs 49,000 crore. 

The counterfeit is quiet discouraging for designers, especially the ones who are young and new to fashion industry. LVMH argues that when users search for key trademark items, copied goods appear in the search engine. 

The biggest supplier of counterfeit is China! The total value of counterfeit goods originating in China is estimated to be $1.22 billion. Oh well, That is huge. And you don't only see Diou instead of Dior, you will also get to see Sunbucks instead of Starbucks and Hiayatt in the place of Hyatt. (Amazed yet? ) It is said that it does not only discourage the luxury brands but also affects an educational and business culture that still demotivate creativity and innovation. The result is that many Chinese companies, products and services are simply mirror images of ideas developed in the West.  Yua Hua has also summarized it in his book “China In Ten Words,” the most common and important word is “Copycat”

No hard feelings China ! We love your original WeChat ;)

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